# Competitive Intelligence: Curated Market Signals

Most competitive intelligence is lost before anyone sees it. Signals curates
scattered market signals into intel decision makers can act on and win with.

Signals monitors public sources only — the pages, postings, and documents your
competitors publish themselves. It does not access private or proprietary
competitor data.

## What Signals curates

**Curated competitor intel** — every fragment your competitors publish, connected
into a single read on where they're heading:

- Changelog and release note curation
- Feature launch detection
- API and documentation changes
- Beta and waitlist programs
- Product and website page diffs

**Pricing and packaging intelligence** — know the moment a competitor changes what
they charge, or quietly changes how they package it:

- Price change alerts
- New plan and tier detection
- Packaging and usage limit shifts
- Discounting and promotion patterns
- Enterprise tier movements

**Hiring and expansion signals** — job posts are the earliest public signal of
strategy, read at scale:

- Role-by-function hiring velocity
- New leadership hires
- Geographic expansion signals
- Team build-out patterns
- Sales vs engineering ratio shifts

## Tracking vs curated intelligence

| Competitor tracking | Signals |
| --- | --- |
| You choose what to watch | We surface what you didn't know to watch |
| Alerts on one source | Intel connected across sources |
| Raw change notifications | A curated read on intent |
| You do the synthesis | You get the conclusion |

## How it works

1. Pick your competitor set and the moves that matter.
2. Signals curates across scattered sources, most of which no one is reading.
3. Get alerted when something changes, with the context around it.
4. Act on the read, with recommended next steps.

## Use cases

**See a launch coming.** A competitor opens three infrastructure roles, ships new
endpoints to their public API docs, and quietly adds a beta waitlist. No single
one of those is news. Together they describe a product line that hasn't been
announced yet. Know the roadmap before the launch post.

**React to pricing moves in days, not quarters.** Pricing pages change quietly and
rarely get announced. When a competitor repackages their enterprise tier or shifts
a usage limit, you find out while it still affects your open deals — not at the
next board meeting.

**Spot a new entrant early.** The threat rarely comes from the competitor you
already watch. An adjacent player changes their homepage language, hires into your
category, and starts publishing your customers' use cases. Curation catches the
drift a watchlist misses.

## Signal categories

- **Product** — changelog updates, feature launches, API doc changes
- **Pricing** — plan price changes, packaging shifts
- **Hiring** — job post volume, leadership roles, location expansion
- **Positioning** — homepage messaging, category language, case studies and logos

## Pricing

$199/month. Cancel anytime.

## FAQ

**What is competitive intelligence?**
Competitive intelligence is the practice of gathering and analyzing public signals
about your competitors — product launches, pricing changes, hiring patterns, and
positioning shifts — to anticipate their next move. The signals are usually
public; the difficulty is that they are scattered across enough sources that
nobody assembles them.

**How is Signals different from a competitor tracking tool?**
A tracker tells you about the sources you already thought to watch and sends raw
change notifications. Signals curates across scattered sources, connects fragments
that are individually meaningless, and delivers a read on competitor intent rather
than leaving the synthesis to you.

**What competitor signals does Signals monitor?**
Four categories: product (changelogs, feature launches, API and documentation
changes), pricing (plan changes, new tiers, packaging shifts), hiring (job post
volume, leadership hires, geographic expansion), and positioning (homepage
messaging, category language, case studies and customer logos).

**Where does the data come from?**
Public sources only — the pages, postings, and documents your competitors publish
themselves. Signals does not access private or proprietary competitor data.

**Can competitive intelligence really predict a competitor's roadmap?**
It can often reveal direction well before an announcement. Companies leak intent
through what they hire for, what they document, and what they quietly change. No
single fragment is conclusive, but infrastructure roles opening alongside new API
endpoints and a beta waitlist describes a product line that has not been announced
yet.

**How quickly are competitor changes detected?**
Signals monitors continuously and alerts you as changes emerge, rather than on a
reporting cycle. For fast-moving changes such as pricing updates, that is the
difference between responding while your deals are still open and finding out at
the next quarterly review.

## Related

- [How your competitor's roadmap leaks in public](/blog/competitor-roadmap-is-public.md)
- [Competitive intelligence for startups](/blog/competitive-intelligence-startups-signals.md)
- [Signals home](/index.md)

Contact: tomer@get-signals.io

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